Jim Davis and Danielle Kitson are on a mission to improve their community’s health and wellbeing, one cell at a time.
The husband-and-wife duo are the founders of Fire & Ice Wellness, a Boulder County destination offering cutting-edge therapies designed to help restore balance, relieve pain and revitalize your mind and body.
The new wellness hub, which celebrated its grand opening in July 2025, is located at the Village at the Peaks shopping and entertainment hub in the heart of Longmont.
‘Biohacker Bungalow’
The inspiration behind Fire & Ice dates back to June 2022, when the Kitson-Davis family was rocked by a scary diagnosis: Danielle had early-stage breast cancer.
“It was a huge shock because there’s no history of cancer in my family,” says Kitson.
She pursued traditional treatments, including a lumpectomy, plus radiation and chemotherapy. But she also began to explore other therapies that might help give her body a boost as it fought off the invading cancer cells.
“I felt so helpless,” she says. “It was a horrible feeling. I felt so out of control, so I started listening to podcasts about how to more effectively undergo cancer treatments.”
They rented a hyperbaric chamber—an enclosed capsule with higher-than-normal air pressure that produces pure oxygen—and put it in their bedroom. Kitson also ate a fasting-mimicking diet, and got an infrared sauna and a whole-body vibration plate.
Today, Kitson is cancer-free. Not only that, but the whole family has embarked on a health journey, which has led to Kitson, Davis and Kitson’s mom losing a combined 150 pounds. They’ve also improved their blood markers and overall health.
Now, with Fire & Ice, they’re hoping to spread the word about science-backed therapies—and, perhaps more importantly, democratize them.
“We started learning about all of these biohacking modalities, and we just thought more people should have access to these,” says Kitson. “People don’t even know about these. We would have never known if not for the cancer diagnosis. But it’s so helpful, and we feel amazing. We feel better than we have ever felt. We were just joking that we needed to open our own little biohacker bungalow and that’s where this all started.”
Helping People Is a ‘Personal Joy’
Kitson and Davis don’t consider themselves entrepreneurial. And, yet, they felt compelled to start their own business—one that would ultimately help make a difference in people’s lives.
“It feels like something was just driving us to do this and it still feels that way,” says Kitson. “It’s so fulfilling to help people.”
When it came time to choose a location for Fire & Ice, Longmont felt like the perfect fit. The city already has numerous active, fitness-forward businesses—from Shoes and Brews and the Longmont Climbing Collective to 3rd Shot Pickleball—and many Longmonsters were already driving to Boulder for wellness therapy.
“Longmont was really, really ready,” says Davis. “It’s amazing to be at the center of the community and the center of the conversation. We want to be Longmont’s wellness living room.”
So far, residents have embraced Fire & Ice. Clients run the gamut from high-level athletes to elderly individuals who are battling inflammation, as well as people with chronic health conditions and self-described “biohackers” who want to optimize their bodies and minds.
“The real, true driving force behind it all is people. How can we help people, how can we help our community?” says Davis. “Getting people to a point where they’re really feeling better in life is such a personal joy.”
Cellular Health in Focus
Fire & Ice offers a variety of services designed to help people look and feel their best, from nutrition coaching and body composition analysis to facials and mild hyperbaric oxygen therapy. There’s also an infrared sauna, a cold plunge tub, a whole-body red light therapy bed, a salt red light therapy booth, a cryotherapy chamber and compression therapy sleeves.
Kitson and Davis view all of these different offerings as forms of preventative care.
“As we get sick, there’s a tendency to start taking one medication, then we start taking another medication to offset the side effects of the first one and, next thing, you know it just balloons,” says Davis. “People are really waking up to the fact that this is not the type of life they really want. What can we do so that we don’t have to go to the doctor in the first place?”
One of the most popular combinations is available in the aptly named “Fire & Ice Room.” Here, visitors can alternate between the cold plunge tub and the infrared sauna for hot-cold contrast therapy.
Another popular pairing is red light therapy and whole-body cryotherapy. Visitors start with roughly 15 minutes in the whole-body red light therapy bed, which uses red and near-infrared light wavelengths to promote cellular repair and regeneration. Afterward, clients spend two to three minutes in Fire & Ice’s cryotherapy chamber, an ultra-cold room with temperatures as low as -165 degrees Fahrenheit that helps reduce inflammation and improve circulation, among other benefits.
“Our mission is to improve cellular health because we believe that will make for better, stronger, longer lives for everyone,” says Kitson. “People are starting to become aware that cellular health is the foundation to everything. These things are secret weapons because they just power up your cells, and your body does everything better and more efficiently.”
This story originally appeared in Travel Boulder’s winter/spring 2025-26 print issue. Read the full magazine online.
